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123 Main Street
New York, NY 10001

Monday–Friday: 9:00AM–5:00PM
Saturday & Sunday: 11:00AM–3:00PM


Ideas & Insights to Help you

Learn how to build better products.

What is
Build The Useful?
Build The Useful (BTU) is a platform focusing on ideas and insights for building better products. Every great product focuses on user and is driven by data. But how exactly? We study leading products and their teams to find out.

Hope you learn something new. Hope you enjoy your stay.